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`Sábado Gigante’ Finale Saturday's Top Social Show

The final episode of Univision’s long-running variety series Sábado Gigante was the most social non-sports series last night, according to Nielsen Twitter TV ratings.

The show, which ended its 53-year run last night, drew 75,000 tweets reaching a unique audience of 1.1 million Twitter users, said Nielsen.

The season premiere episode of BBC America’s Doctor Who drew the second most social media love on Twitter, generating 49,000 tweets viewed by 644,000 unique Twitter users. Spike TV’s Bellator MMA Live mixed martial arts event, OWN’s docu series Iyanla, Fix My Life and BET’s new scripted series The Start Up rounded out the top five shows on the Nielsen Twitter TV list, according to the company.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.