You may have to squint to notice the difference, but the Radio Television News Directors Association (RTNDA) is changing its name to the Radio Television Digital News Association (RTDNA) Oct. 13.
The electronic journalists' trade association says the rebrand is about bringing a broader swath of news professionals-including digital media types-under the tent.
"For some not familiar with RTNDA, the name 'Radio Television News Directors Association' implies that we might not have services, information or importance to anyone who wasn't a news director," said the organization on its Website, rtnda.org. "As you all know, that's not the case. RTNDA is for all electronic journalists. RTDNA will also be for all electronic journalists, including the newest members of our newsrooms working on the digital platforms."
RTNDA says its mission to help news professionals do their jobs well does not change. "RTDNA will still do what it does best--protect journalists and allow them to provide unencumbered coverage, offer training in the best practices for all digital journalists, and recognize excellence within the field of journalism. We'll just do it with a renewed sense of purpose, a more inclusive spirit and a new name."
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.