Roku stock is back in free-fall mode today, dropping nearly 14% following Comcast's announcement that it’s offering free Xfinity Flex streaming boxes to the more than 7 million broadband customers that don't already take video.
Regardless, Roku claims to still own the cord cutting market, releasing the results from a survey of 7,000 customers suggesting that 45% of all U.S. cord cutters use its OTT ecosystem.
By Roku’s estimation, there are 23.8 million former pay TV subscribers in the U.S. representing about 21% of TV households.
According to the Roku report, titled “A New Generation of Cord Cutters,” 82% of U.S. cord cutters describe themselves as “very” or “extremely” satisfied with their decision to ditch pay TV. And 81% say they have not intention of every going back to a cable, satellite or telco provider. Two-thirds of cord cutters say they wish they’d made the decision to ditch sooner, Roku added.
The company said that nearly half of its users (48%) are former pay TV denizens.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!