RLTV is working with AARP to take its movie awards franchise, Movies For Grownups, and turn it into a new weekly TV series, Movies For Grownups Presents, starting this Friday (March 1) from 8-10 p.m. ET.
Hosted by AARP’s film expert Bill Newcott, the show will offer a sneak peak at box office attractions that appeal to older movie goers, plus reviews of new home video and video-on-demand releases. Newcott will then introduce the film classic he has hand-picked for viewers’ entertainment that night. Throughout the evening, he’ll share insights, stories and little-known facts about these classic movies, RLTV said.
The first featured title, this Friday, is The Road To Bali with Bob Hope, Bing Crosby and Dorothy Lamour, and the March 8 feature is Royal Wedding with Fred Astaire and Jane Powell. In addition to classic films from the '40s and '50s, there will also be films from more recent decades, into the '90s, the network said.
AARP hosts an annual Movies for Grownups Awards Gala in Hollywood, and has has long been an advocate for showcasing films that appeal to an older audience. This year's best picture award went to The Best Exotic Marigold Hotel.
“AARP has played an important role in highlighting the value and significance of the 50+ movie audience through Movies for Grownups over the past decade, and we are honored to join with them in bringing this program to RLTV,” RLTV CEO Paul FitzPatrick said in a release. “Furthermore, we are confident that Bill Newcott’s entertaining point of view and depth of knowledge about movies new and old will prove to be very popular with our viewers.”
“From the start, AARP’s Movies for Grownups program has pointed audiences to great films for 50+ movie lovers—and worked hard to make sure Hollywood doesn’t overlook that audience,” Newcott added in the release. “Now with RLTV, we’re bringing some of our favorite classic films straight to people’s homes—and previewing great new films they can see in theaters and on home video.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.