Ride TV Gets SVOD Launch on Xfinity X1

Equestrian-lifestyle network Ride TV will launch as a subscription video-on-demand channel on Comcast's Xfinity X1 platform this summer, the channel said. It will be available for $4.99 per month, the Fort Worth, Texas-based channel said in a release.

Network CEO Michael Fletcher said in the release: “I wish to personally thank the leadership of Comcast for launching our service. By supporting independent networks like Ride TV and making them available via the Xfinity X1, it is evident Comcast is committed to giving customers more choice when it comes to enjoying the programming that’s most important to them."

Ride TV's carried as a channel by distributors that include Dish Network, Fios TV, Frontier Communications, Armstrong, Sling TV, Google Fiber and CenturyLink Prism. It also has a distribution agreement with the National Cable Television Cooperative that facilitates carriage via smaller distributors.