Report: YouTube Preps Virtual MVPD Launch Update Today
UPDATE: YouTube Makes Virtual MVPD Play
YouTube today might officially announce its move into the virtual MVPD waters.
The Google-owned digital video platform has scheduled a Tuesday afternoon press conference in Los Angeles during which it could announce plans for a service that would offer the live feeds of cable networks similar to services from the satellite-TV providers DirecTV (DirecTV Now) and Dish Network (Sling TV). The New York Postsaid today the expectation was that a broad channel offering in the range of $30-$40 per month was expected to be announced.
RELATED:Comcast to Stream YouTube on X1 Boxes
Reports about Google's virtual MVPD offering, dubbed "Unplugged," emerged last spring with talk of offering a skinny bundle of TV services that would feature several of the broadcast networks feed. CBS reportedly signed up this past fall, and at that time Google was said to be in talks with ABC and Fox about taking part.
MCN will update the news after the afternoon press event.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.