Redbox has hired former Amazon and Tubi executive Peter Binazeski as head of public relations.
The hiring of the veteran streaming PR executive comes as Redbox embarks on a bold initiative to go public via special purpose acquisition company and attempt to transition around 40 million loyal DVD/Blu-ray kiosk rental customers into regular AVOD, FAST and TVOD denizens.
"I’m delighted that Peter is joining us to lead communications for Redbox,” said Redbox CEO Galen Smith, in a statement. “He brings many years of entertainment and corporate communications experience, which will be invaluable as we rapidly accelerate our growth.”
A former Warner Bros. Digital Distribution executive, Binazeski joined Amazon in 2013, right as it launched its Amazon Prime Video subscription VOD brand into scripted originals with seminal comedy efforts Alpha House and Betas.
He later transitioned to AVOD powerhouse Tubi, right before Fox acquired it and turned it into the lynchpin for its ad-supported streaming efforts.
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!