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QVC Spins ‘Wheel’ Of A Co-Promotion

The QVC shopping network has scored a co-promotion with top-rated syndicated show Wheel of Fortune.

QVC will be part of the game show as the sponsor of QVC Shopping Spree! Week, beginning March 17.The channel will be featured on the wheel with a branded wedge. The contestant who lands on the wedge, and solves the puzzle, will earn a $5000 QVC shopping spree. 


Also, contestants will have a shot at a QVC-provided prize in the bonus round. If a contestant solves the bonus puzzle, the contestant will receive every item sold on QVC the day of the contestant's birthday. That bonus prize will worth up to $10,000 in jewelry, beauty products, electronics and other merchandise.


"We jumped at the chance to work with QVC. We know that many of our viewers shop on QVC and this gives us a unique opportunity where two brands have come together to reach their fan base," said Wheel of Fortune executive producer Harry Friedman in a prepared statement.


The week will feature shopping-themed puzzles and pre-recorded spots by QVC celebrity vendors such as Marie Osmond, Carson Kressley and Joan Rivers.