The Parents Television Council is trying to lean on Capital One Services Inc. to pull ads from CSI: Crime Scene Investigation and CSI: Miami, CBS' acclaimed but inherently violent 10 p.m dramas.
PTC sent a staffer from the national office to the company's shareholder meeting Thursday to deliver the ultimatum, which was to answer by May 7 whether it was going to "clean up," its act, "so we may let our 860,000 members know whether or not Capital One will continue to sponsor some of the most offensive and violent programming on television."
The organization has targeted a number of shareholder meetings over the past couple of years, including Target and Clorox (the latter to praise it for sponsorship of family-friendly programming) as a way to bring attention to the kinds of programs big corporations are sponsoring, according to a PTC spokesman.
It has taken similar aim at advertisers in acclaimed cable drama, The Shield.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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