PTC aims at FX's The Shield

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It didn't take long for watchdog group the Parents Television Council to
target FX's new hit original series, The Shield.

'The PTC has launched a targeted campaign to expose the companies that
continue to support the unprecedented filth FX has chosen to display on The
Shield,' PTC founder L. Brent Bozell said, calling the show 'arguably the
most violent, foul-mouthed and sexually graphic on basic cable.'

According to the PTC, advertisers Burger King Corp., Office Depot Inc. and
New Balance Athletic Shoe Inc. have already stopped running ads on the
program.

'The Shield's material is on the same level as graphic R-rated films
and shocking premium-cable shows such as [Home Box Office's] The
Sopranos,' Bozell said.

The Shield -- a gritty cop drama starring Michael Chiklis -- scored a 4.1
Nielsen Media Research household rating on its first outing, making it the
highest-rated program ever to air on FX.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.