Priming for prom night

By ( Broadcasting & Cable ) published

The National Association of Broadcasters has released its 2003 Prom Guide,
part of the broadcasting industry's continuing effort (in its 20th year) to
discourage underage drinking.

The guide suggests various approaches for local-station public-service
efforts at prom time, including airing discussions among teen-agers, parents,
police and school officials about the consequences of drinking and driving.

It also provides customizable public-service-announcement scripts.

The guides are currently being mailed to stations.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.