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Price Is Right Voice Silenced

Rod Roddy, the "voice" of the CBS game show The Price is Right
, who has commanded contestants to "Come on down!" since 1986, died Oct. 27 after fighting prostate, colon and breast cancer. He was 66.

Roddy had a long radio career and worked at stations in Dallas; Miami; Orlando, Fla.; Little Rock, Ark.; Pittsburgh; Chicago; Cleveland; Atlanta; Buffalo, N.Y.; New York; and Los Angeles.

He was well known to TV audiences as not only the voice of The Price is Right
, but as the narrator of the sitcom Soap
from 1977-81.

Beginning in 1979, he also served as the announcer for several game shows, including CBS’s Whew!
, CBS’s Battlestars
in 1981, NBC’s Hit Man
in 1983 and CBS’s Press YourLuck
from 1983-86.

He was also the announcer on syndication’s Love Connection
from 1983-85, before joining Bob Barker on The Price is Right

Later in his career, Roddy translated his fame into roles playing himself on CBS’s Martial Law
and Fox’s That 70’sShow
. Since being diagnosed with cancer, he became an outspoken advocate for early detection in the battle against colon cancer.

A private funeral service will be held in Fort Worth, Texas. A memorial service is scheduled in several weeks in Los Angeles.

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.