'Pretty Little Liars' Scares Up Major Tweets

Millennial-targeted series dominated the TV twitter ratings last night, led by Freeform's drama series Pretty Little Liars, according to Nielsen.

Pretty Little Liars generated 131,000 tweets reaching 1.5 million unique Twitter users Tuesday night, making it the most talked about TV show on Twitter, according to Nielsen’s daily Twitter TV ratings for Jan. 26.

MTV’s horror-themed series Teen Wolf drew 124,000 tweets to finish second, followed by superhero-themed shows The Flash (CW) and Marvel’s Agent Carter (ABC).

NBA TV’s live coverage of the Oklahoma City Thunder-New York Knicks NBA game was the most tweeted live sports telecast of the night, drawing 81,000 tweets reaching a unique audience of 3 million Twitter users, said Nielsen.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.