`Pretty Little Liars’ A Hit On Twitter

The seventh season debut of Freeform’s thriller series Pretty Little Liars was the most tweeted show on Tuesday, according to Nielsen.

The series drew 150,000 tweets Tuesday night from 48,000 unique Twitter authors, according to Nielsen’s Twitter TV Ratings report. OWN’s premiere of its new original series Greenleaf as well as its Tyler Perry-produced drama The Haves and The Have Nots placed among the top five most social shows for the day along with NBC’s America’s Got Talent and CBS’ Person Of Interest.

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FS1’s telecast of the US/Argentina 2016 Copa America Centenario soccer match drew 619,000 tweets, easily finishing as the most talked about live sports event on Twitter throughout Tuesday, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.