ABC Family’s drama series Pretty Little Liars was a social media hit as it drew 2.3 million TV viewers in its summer finale Tuesday night.
The finale’s 2.3 million viewers was the second biggest telecast of the season, but was down from the 3.3 million viewers the show generated in its summer finale last year, according to Nielsen. The show also averaged 1.3 million adults 18-49.
On the social media front, a Twitter TV audience of 4.7 million people saw over 890,000 tweets about the season five finale, the second biggest audience since the show’s summer premiere, said network officials. Pretty Little Liars is also the top followed scripted shows on Instagram with over 1.1 million followers, according to ABC Family.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.