Pop to Sail Again With Boy Band Reality Series

By R. Thomas Umstead
published

Pop network has renewed its reality series Rock This Boat: New Kids On The Block (NKOTB) for a sophomore season, said network officials.

The series, which features the 1990's boy band and their fans as they venture on a fan cruise, will contiue to showcase the band's relationship with its fans, said network executives.


“The unwavering fandom surrounding New Kids on The Block is exciting and infectious, and there is no better way to reward and engage their millions of die-hard fans than with unprecedented access to the band,” said Paul Adler, Senior Vice President, Original Programming and Development, Pop in a statement. “As a network that celebrates the fun of being a fan, we’re looking forward to once again aligning ourselves with a band that has transcended time and continues to pop in fan culture.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.