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Pop Pins Down TNA Wrestling Deal

Pop will become the new home for TNA Wrestling as the pro wrestling outfit reached a distribution deal with the former TV Guide Network (now owned by CBS and Lionsgate) for distribution of its weekly series Impact Wrestling.

The series will move from Destination America, which has carried the show since January. Pop will debut TNA’s signature series on Tuesday, Jan. 5, according to the network. The deal provides Impact with more exposure from POP’s 73 million viewers compared to Destination America’s 55 million viewers, according to Nielsen estimates.

“Wrestling has been a fan-fueled staple since the ‘50s, and continues to be some of the most-watched appointment television today. The die-hard fandom and extraordinary passion surrounding Impact Wrestling captures the spirit of Pop as a network that celebrates fan-driven entertainment and excitement,” Pop president Brad Schwartz said in a release. “We’re committed to this new partnership and psyched to bring the show’s loyal fans a dedicated night to watch their favorite show on Pop every week.” 

The deal marks the third distribution home for Impact Wrestling in as many years. Prior to airing on Destination America, Spike TV had carried Impact Wrestling for nine years.

“Pop’s enthusiasm for our partnership and the network’s fan focus is a perfect fit for our company,” said TNA President Dixie Carter in a statement.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.