Playboy Revamps Marketing Dept.

Playboy Enterprises Inc. Monday announced a newly structured marketing team.

The company said the department’s new organization will extend corporatewide and cross-divisional across its licensing, entertainment and publishing groups in order to leverage the power of the Playboy brand.

Lisa Natale will head the new group in the newly created position of senior vice president, corporate events and promotions. She will also retain her role as marketing director for the publishing group.

Reporting to Natale will be: Donna Tavoso, division VP, creative services and special projects; Julia Light, division VP, marketing and college marketing program; and Megan Bergin, integrated marketing manager.

“The department had been a part of the publishing group, but this new structure will allow us to optimize our key marketing programs, events and promotional efforts across all of our businesses," Playboy executive VP and president, global licensing group Alex Vaickus said in a prepared statement.

"An integrated corporate marketing group will leverage all of the assets of Playboy for our business-to-business partners, while also increasing the impact of our branded events and promotions to consumers,” he added.