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Perez Is NBA Digital’s Go-To Player

Bryan Perez is now the National Basketball Association’s digital go-to guy.

Perez, an entertainment/sports industry veteran, has been named to has been named to the newly created position of senior vice president and general manager for NBA Digital, with day-to-day for NBA TV, the league’s 24-hour digital television network,,,, NBA League Pass, as well as the league’s broadband and wireless businesses.

As such, he’s charged with providing leadership for all aspects of the business, including programming, operations, editorial, ecommerce and marketing.  Perez, who will assume his new role in mid-July, will be based in Atlanta and report directly to Turner Sports president David Levy and Adam Silver, deputy commissioner and COO of the NBA. 

In January, Turner Broadcasting System, Inc. and the NBA formed a venture to include jointly managing the aforementioned portfolio of the NBA’s digital businesses that Turner will operate out of its Atlanta production facility.  

Most recently, Perez served as CEO of Live Nation’s Global Digital division, where he established and built the new division and was responsible for the company’s worldwide Internet, wireless, ticketing, and IT strategy and operations.

Perez’s professional career also includes stints as executive vice president of strategy and business development for Clear Channel Entertainment; executive vice president of marketing and communications for the National Hockey League’s Dallas Stars; executive vice president of business development for the predecessor of Hicks Sports Group; and director of business development for Madison Square Garden.  

“Bryan’s professional credentials are extensive, diverse and impressive and he will bring great creative energy and smart business sense to his new role,” said Levy in a statement “Bryan’s impressive track record of experience and leadership has helped build the growth of several sports and entertainment organizations.  He brings vast experience within the digital arena and I am confident with Bryan as its head we will successfully grow NBA Digital among our key constituents.”

Noted Perez: “I am thrilled to lead this new endeavor, backed by the world-class assets and resources of Turner and the NBA. The cross-platform opportunities of NBA TV and the league’s online properties together with Turner’s deep digital programming expertise and best-in-class production will enable us to drive great innovation for NBA fans, delivering content anytime, anywhere and any way they prefer it.  In addition, this platform and partnership will allow us to create exciting new revenue opportunities for both partners.”