Fuel TV added Lee Pearson and Diana Krupa to its executive roster.
Pearson, the action-sports network’s new director of new media, had been president of advertising at interactive-TV firm GoldPocket Interactive, which has been owned by Tandberg Television since October 2005.
And new manager of acquisitions Krupa had been co-creator and producer of branded entertainment at Quiksilver.
Fox Cable Networks-owned Fuel is now in 24 million homes.
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