Isis Moussa has been promoted to senior vice president of marketing for
Paramount International Television, said Joe Lucas, executive VP of
sales and marketing for the division, to whom she reports.
Moussa, who previously was VP of marketing, continues to be
responsible for the division's overall marketing strategy. She also oversees
publicity, advertising, research and promotion, and she is working on the continued
development of a business-to-business Web site.
Moussa has been at Paramount since 1998. Prior to that, she was director of
publicity, promotions and research at Warner Bros. International Television for
Moussa graduated from Southern Methodist University in Dallas, where
she earned her bachelor of arts with an emphasis on international business
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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