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Oxygen Taps Into Facebook Live for ‘The Pursuit’

Oxygen Media is expanding its reach into social media with The Pursuit, an interactive, crime thriller game that will be offered via Facebook Live

The Pursuit, created in collaboration with digital agency Grow, will play out on Facebook, and is one of the first branded uses of Facebook Live 360, Oxygen said.

The experience got underway today at noon ET, with a 360-degree live walkthrough of the crime scene that fans can examine to uncover evidence and other clues.

Oxygen said new evidence (such as photos and videos linked to the case) will be surfaced on Facebook throughout the week, leading up to the finale event on Friday (Aug. 18), culminating with a “live interrogation with the suspect where viewers can ask questions and hear the response in real time.”