Oxygen Jumps Into Summer Olympics

By R. Thomas Umstead
published

Oxygen will offer weekday coverage of the 2008 Summer Olympics, beginning in August.

Oxygen’s Olympics presentation will air weekdays from 6 to 8 p.m. ET and include in-depth analysis and exclusive athlete interviews, according to network officials.

The Olympics are the highest-profile sports property Oxygen has offered since carrying WNBA games in 2003.

“I can’t think of a better way for Oxygen to be welcomed into the NBC Universal family than with the Olympics, the industry’s most-cherished property,” said Oxygen and Bravo Media president Lauren Zalaznick in a statement.


All told, NBC Universal properties will provide some 3,600 hours of Summer Games coverage via its broadcast, cable and broadband properties.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.