Oxygen Greelights 'The Aubrey O'Day Project'

By R. Thomas Umstead
published

Oxygen Media has greenlit a new docuseries starring former Danity Kane lead singer Aubrey O'Day.
The Aubrey O'Day Project, produced by Ish Entertainment, will follow O'Day as she looks to revive her career after getting booted from the all-girl pop music group Danity Kane, which was formed in 2005 as part of MTV's Making The Band reality series.
"Young women have watched the ups and downs of Aubrey through the years and they continue to cheer her on," said Amy Introcaso-Davis, senior vice president of original programming and development for Oxygen. "We're excited to deliver her story as she battles the issues that resonate with our audience - from self doubt and body image, to an intense desire for success and redemption."
Michael Hirschorn, Madison Merritt, and Wendy Roth will serve as executive producers for the The Aubrey O'Day Project, Oxygen said.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.