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Oxygen Fare for

Oxygen Media Interactive signed a licensing deal with BabyUniverse for Oxygen’s Oh!Baby on-demand programming to be featured on, the companies said.

Four shows on the video-on-demand channel are involved: You’re on TV, a home-video program hosted by Molly Shannon; Parentology, an animated series with parenting tips; ApParently Speaking, where parents share their stories; and Kids Behaving Badly, a hidden-camera show where kids prank adults. is scheduled to launch later this year, cross-marketed to 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties, PoshTots and DreamtimeBaby and content properties PoshCravings and