Oxygen Fare for BabyTV.com

Oxygen Media Interactive signed a licensing deal with BabyUniverse for Oxygen’s Oh!Baby on-demand programming to be featured on BabyTV.com, the companies said.

Four shows on the video-on-demand channel are involved: You’re on TV, a home-video program hosted by Molly Shannon; Parentology, an animated series with parenting tips; ApParently Speaking, where parents share their stories; and Kids Behaving Badly, a hidden-camera show where kids prank adults.

BabyTV.com is scheduled to launch later this year, cross-marketed to 1.7 million monthly unique visitors of BabyUniverse-owned e-commerce properties BabyUniverse.com, PoshTots and DreamtimeBaby and content properties PoshCravings and ePregnancy.com.