OWN’s well publicized premiere of its original docu-series starring Lindsay Lohan drew a modest 693,000 viewers in its Sunday premiere.
The first episode of the eight-episode Lindsay series posted triple-digit increases in total viewers, women 25-54 and women 18-49 versus the prior six-week time period average, according to network officials. The show’s .56 rating among women 25-54 marked the network’s highest rating in the Sunday 10 p.m. time slot over the past 27 weeks within the demo.
Still, the series premiere fell short of other high-profile OWN docu-series debuts, including the May 2013 debut of Life with LaToya featuring LaToya Jackson, which drew 1.2 million viewers.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.