OWN’s ‘Life With LaToya’ Draws More Than 1 Million Viewers

By R. Thomas Umstead
published

OWN posted a strong Saturday night performance with two of its original reality series.

The network’s new series, Life With La Toya, which follows the life of TV personality La Toya Jackson, drew 1.2 million viewers in its 10:30 premiere and 1.5 million overall including an encore airing, according to network officials.

Iyana: Fix My Life, which featured life coach Iyanla Vanzant and rapper DMX, averaged 1.4 million viewers in its second season premiere, according to network officials.

Overall, OWN's Saturday primetime lineup was the most watched among all broadcast and cable in key African-American demos (Women 25-54, Women 18-49, households and total viewers), said OWN.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.