Tyler Perry’s The Haves and The Have Nots drew its biggest audience ever, averaging 3.4 million viewers for its Tuesday night telecast.
Tuesday night’s episode of the sophomore drama series is also the second most watched show in OWN history, behind the 3.5 million viewers garnered by Oprah Winfrey’s March 2012 interview with the late Whitney Houston’s family, according to network officials.
In addition, the series episode marked its third consecutive week of growth in the network’s target women 25-54 demo, up 16% vs. last week. The second season of The Haves and The Have Nots is averaging nearly 2.9 million viewers, up 44% versus its freshman campaign.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.