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OWN Averages 663,000 Total-Day Viewers At Launch

Oprah Winfrey Network Tuesday released final ratings for its premiere day on Jan. 1.

OWN was the No. 8 ad-supported cable network for total day on Saturday, averaging a 0.72 household rating and 663,000 viewers for the hours that the nettwork programmed. The top-performing program was Oprah's Guide To OWN, which kicked off the launch at noon, followed by Searching For... and Miracle Detectives.

Those launch-day numbers were up 350% from year-ago Discovery Health programming, the network noted.

The primetime numbers were virtually unchanged from yesterday's preliminaries, which had the net at 1 million viewers on average and a 1.1 household rating.