The Outdoor Channel struck a deal with the Professional Rodeo Cowboys Association to carry eight PRCA rodeos.
The events, beginning May 2, include bull riding, bareback riding and steer wrestling.
TOC said it will televise the PRCA programs Wednesdays at 11 p.m. and Saturdays at 1:30 p.m. from May 2-Sept. 26.
The network added that it plans to shoot the rodeos in HD.
