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Outdoor Channel Hits Target: Renews Shot Show Pact

Outdoor Channel is taking more shots with the Shot Show.

The Temecula, Calif.-headquartered network signed a five-year contract renewal with the National Shooting Sports Foundation to continue to produce Shot Show TV, a program capturing the Shot Show, the world’s largest annual shooting sports show, owned by NSSF. Deal terms were not disclosed.

For the past five years Outdoor Channel has produced Shot Show TV, a daily program featuring highlights from the show floor, product reviews and clips from Outdoor Channel’s most popular fare such as Shooting Gallery, Cowboys and Step Outside, exclusively for hotel guest rooms surrounding the host convention center.

However, for the Jan. 15-18 convention in Orlando, the network’s aim will be wider: Shot Show TV will air updates online at, and the network will produce video-on-demand pieces for cable affiliates. Moreover, Outdoor will premiere a Shot Show special on its linear channel.

“Outdoor Channel plans to make the world’s largest outdoor show even bigger by ensuring that outdoor enthusiasts across the country get a taste of SHOT Show across the many platforms that we offer,” said Outdoor Channel COO Tom Hornish in a statement. “Shot Show TV will be destination programming targeted directly at our core audience and will be available exclusively on our network. And, this year, we are expanding Shot Show TV’s reach by offering updates on our state-of-the-art Web site and video-on-demand platform.” 

Added NSSF senior vice president Chris Dolnack: “We look forward to continuing our partnership with Outdoor Channel to provide our exhibitors and attendees with the very best coverage of the Shot Show. With Outdoor Channel’s support, we can also share the excitement of being on the Shot Show floor with millions of sportsmen across the country and preview the largest showcase of shooting, hunting and outdoor products in the world.”