Only around 5% of U.S. streaming homes tried the new Apple TV+ SVOD service in the fourth quarter.
And nearly 20 million U.S. streaming households, around 23% of the overall market, used Disney+ in December. And 90% of those users also subscribe to Netflix.
This data comes courtesy of a poll of 18,946 consumers in the fourth quarter, conducted by HarrisX for equity research firm MoffettNathanson.
Continued: Read the rest of this story on our new site, Next TV.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!