Noreen O’Loughlin has been hired to help Sullivan & Co., a New York-based “business-to-business” marketing-consulting and communications firm, expand its expertise into the TV and electronic-media industries.
Sullivan, which has specialized in “brand-activation” strategies for companies in the worlds of finance and publishing, has named O’Loughlin senior vice president of marketing, media and entertainment. In her new post, she is charged with building the firm’s television and electronic-media practice.
Previously executive VP and general manager of AMC Networks, O’Loughlin was among 14 people, including AMC Networks chief Kate McEnroe, who were dismissed in June 2003 in the wake of a probe into accounting irregularities at Rainbow Media Holdings Inc.
