Noggin Launches Charity Auction Site

Nickelodeon preschooler cable net, Noggin, has launched to raise money for books for needy kids.

NOGGIN is auctioning lunch boxes designed by stars including Ray Romano, Rosie O'Donnell, Patricia Heaton, Reba McEntire, John Lithgow and Sara Ferguson, as well as original art from Noggin and Nick Jr. shows.

Proceeds go to the Get Ready To Read campaign, which aims to donate a million books to at-risk kids. The campaign is at 400,000-plus books and counting.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.