Nielsen Reorganizes National Team

Ratings service Nielsen Media Research has reorganized its national sales and operations executive team effective Jan. 1.

Sara Erichson, senior VP, sales and marketing, has been named general manager, national services, responsible for all national sales and operations.

Dave Thomas, senior VP, strategic planning and business development, becomes senior VP, strategy and business development. Scott Springer, senior VP, national product strategy and delivery, becomes general manager, operations. Susan Buchanan, who has been general manager, operations, is leaving in the spring to spend more time with her family.

Thomas and Springer had also been serving as acting co-general managers, national services, since 2002.

The three will report directly to Nielsen President/CEO Susan Whiting.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.