Ann Marie Dumais, VP of Nielsen Ventures, has been named senior VP, sales and marketing for the division, which develops new services.
Dumais oversaw the marketing Nielsen's Sponsorship Scorecard, which measures audience exposure to placed media in sporting events--i.e. in-stadium billboards, real and virtual, logos and sponsored contests.
The announcement came the same day that the ad community called on the ratings community to create brand-specific ad ratings.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
