Nielsen to Include Net-Connected TVs in TV Household Definition
In what Nielsen called a "foundational change" in how it
measures TV viewing -- but initially is not likely to have much effect in
practice -- the research company announced Thursday that it will expand its
definition of a TV household for ratings purposes to include homes with
broadband-connected televisions.
That means that starting in September, Nielsen's national
People Meter sample of 23,000 TV households will include "over-the-top"
television programming, delivered over broadband to a TV set rather than via
broadcast antenna, cable, satellite or telco TV.
For now, however, the expanded definition includes only
TV-connected devices, such as Microsoft's Xbox, Apple TV and Roku's set-top,
not devices such as iPads or computers.
Only a limited amount of TV programming as tabulated by
Nielsen is delivered through Internet-connected TV devices today. For example,
Verizon FiOS customers can watch a portion of their linear lineup on Samsung
Smart TVs and Xbox gaming consoles.
Click
here to read the full story at Multichannel News.
The smarter way to stay on top of broadcasting and cable industry. Sign up below