Alex Nogales, president of the National Hispanic Media Coalition, said his group will sue Nielsen Media Research within the week to stop the July rollout of "Local People Meters" in Los Angeles if the Don't Count Us Out Coalition hasn't decided to file suit by then.
Spanish-language powerhouse Univision has already sued to block the rollout.
The Coalition, made up of various groups with some backing from Fox, charges that the meters undercount some minority viewership. The coalition is expected to make its decision about a suit this week.
NHMC also yesterday released a white paper detailing its concerns with possible methodology problems with using the meters.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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