Nielsen Buys The Cambridge Group

By John Eggerton
( Broadcasting & Cable )
published

Nielsen said Thursday it has bought The Cambridge Group, a Fortune 500 consulting firm based in Chicago.

Cambridge's target businesses run the gamut, including media and telecom businesses.

Rick Kash, Cambridge founder and CEO remains with the company, reporting to David Calhour, Nielsen Co. Chairman.

Nielsen said it was stepping up its expansion into the professional and consulting business to help clients find new ways to be profitable, a tough but crucial task in the current economic times.

Nielsen's portfolio also includes ratings, consumer marketing and information, trade shows and publications.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.