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Nielsen Adds Azteca to NTI

Azteca America and Nielsen Media Research said Azteca will be included in Nielsen’s National People Meter ratings service, known as the National Television Index (NTI). Effective Aug. 28, the TV Azteca-owned service will be reported in national ratings along with other Spanish-language and general market networks. Azteca had been reported solely within the Nielsen Hispanic Television Index (NHTI) service.

Azteca will maintain its subscription to NHTI until September 2007, when the National People Meter (NPM) sample, upon which NTI is based, will become the sole sample for both English-language and Spanish-language media. The NPM sample, comprised of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the country.

The channel is carried now in 52 Hispanic markets, including Los Angeles, New York, Miami, Houston, Chicago and Dallas.