Nickelodeon Tops Disney Channel For Weekly Ratings Win

The July 13 premiere of Nickelodeon's new live-action series The Haunted Hathaways helped the kids-targeted network win a close weekly total day ratings race.

Nickelodeon averaged 1.87 million viewers on a 24-hour basis during the week of July 8 to July 14, bolstered by the 3.3 million viewers garnered by The Haunted Hathaways, which follows a family who moves into a new house inhabited by ghosts.

Nick narrowly defeated Disney Channel, which drew 1.85 million viewers during the week, according to Nielsen. Adult Swim finished third with 1.3 million viewers, followed by Nick At Nite (1.1 million viewers) and Fox News (1.1 million.)

USA Network continued to dominate the weekly primetime ratings chart, averaging 2.3 million viewers for its fifth straight ratings win. Disney Channel finished second with 2.2 million viewers, followed by History Channel’s 2.2 million watchers. TNT, paced by the week’s most watched show Rizzoli & Isles, finished fourth with 1.9 viewers, followed by Fox News with 1.8 million viewers.

TBS (1.7 million viewers); A&E (1.6 million); FX (1.5 million); HGTV (1.2 million) and Adult Swim (1.1 million) rounded out the top 10, according to Nielsen.

TBS was the most watched network among adults 18-49 and adults 18-34, while History was the top choice among adults 25-54 for the week.  

Most Watched Shows For The Week Of July 8 to July 14

7/9/2013              RIZZOLI & ISLES                                 TNT          5.5 million

7/14/2013            SPRINT CUP RACING/LOUDON             TNT          4.9 million

7/11/2013            PAWN STARS                                        HIST        4.8 million

7/8/2013              MAJOR CRIMES                                     TNT         4.6 million

7/14/2013            TRUE BLOOD                                        HBO        4.5 million

7/8/2013              WWE ENTERTAINMENT                         USA         4.4 million

7/11/2013            PAWN STARS                                        HIST        4.3 million

7/8/2013              WWE ENTERTAINMENT                         USA         4.3 million

7/9/2013              PERCEPTION                                        TNT         4.0 million

7/8/2013              WWE ENTERTAINMENT                         USA         3.7 million

Source: Nielsen

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.