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Nickelodeon Renews ‘Sanjay and Craig’

Nickelodeon has renewed its animated series Sanjay and Craig for a third season, the kids-targeted network announced Wednesday.

Nick has will produce 20 new episodes for the series, which follows the exploits of a 12-year old boy and his pet snake, said network officials. Year to date, new episode premieres of Sanjay and Craig averaged 3 million total viewers, and is the second most-watched animated show across all TV with Kids 2-11 behind SpongeBob SquarePants.

 “When Sanjay and Craig was first brought to us and was described as being about two best friends, with one that just happens to be a snake, we knew that it had the makings of a great Nickelodeon cartoon,” said Russell Hicks, president, of content development and production for Nickelodeon “This show is connecting with kids because our creators had a great vision and they are telling stories that our audience relates to and that are just flat out funny with a lot of heart.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.