Nickelodeon, Kevin Hart Reach Exclusive Development Deal

Nickelodeon has signed with actor, comedian Kevin Hart to develop an exclusive, first-look production deal.

The agreement calls for Hart (Night School) and his production company HartBeat Productions to develop and produce live-action, scripted kids’ content for the network, according to Nickelodeon officials.

“I’m excited to inherit this terrific content deal with Kevin Hart just as I step into my new role at Nickelodeon,” said Nickelodeon president Brian Robbins. “Kevin is an incredible talent whose appeal cuts across practically every age group and every member of the family. He knows how to create unforgettable characters, and I can’t wait for him and HartBeat Productions to focus their creativity on making great new content with us.”

Added Hart: “For me, Nick has always represented everything fun about being a kid, and it’s still at the forefront today of kids’ and family entertainment. I’ve been slimed at Kids’ Choice, won a lot of Orange Blimps and my kids are my very own built-in focus group, so I’m ready to dive in and make some next-level shows with Brian and everyone at Nickelodeon.”

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.