Nick’s ‘Kids’ Choice Sports 2014’ Awards Scores 2.3 Million Viewers

Nick’s first annual Kids’ Choice Sports 2014 last night scored with audiences and kids, averaging 2.3 million viewers, said network officials.

The show, hosted by Michael Strahan (Live With Kelly and Michael), also drew 1.2 million kids 2-11 -- an increase of 52% over last year -- as well as   1 million kids 6-11, up 68% compared to the same period last year. The special also edged out the audience for ESPN’s July 16 sports-themed ESPY Awards, which averaged 2.2 million viewers, according to Nick.

Among the sports personalities appearing during the Kids’ Choice Sports 2014 were NBA stars Dwayne Wade and Kevin Durant; Olympic gymnast Gabby Douglas; NFL stars Victor Cruz and soccer star David Beckham.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.