Skip to main content

Nick’s ‘Kids Choice Awards’ Draws 5.8 Million Viewers

Nickelodeon’s March 24 Kids Choice Awards was the top show pick for kids and tweens last week, but it couldn’t match its viewer total from last year.

The special, hosted by actor Josh Duhamel, averaged 5.8 million viewers Saturday night, below the  6.16 million viewers the awards show drew last year, according to Nielsen. The Kids Choice Awards was the top telecast during the week of March 18 to March 24 with kids 2-11(2.7 million viewers), kids 6-11 (2 million) and tweens 9 to 14 (1.9 million), according to Nickelodeon.

Nickelodeon topped all cable networks on a total day basis, averaging 2 million viewers. USA was second with 1.7 million viewers followed by Disney Channel with 1.6 million watchers.

USA Network was the most watched network in primetime last week with 3.3 million viewers, followed by History’s 2.9 million viewers and TBS’s 2.4 million watchers. Disney Channel and TNT tied for fourth place with 2.2 million viewers.

History continued to ride the ratings strength of its mini-series The Bible to lead all cable networks in primetime among adult 25-54 viewers, while TBS was the top pick among adult 18-34 and adults 25-54, according to Nielsen.

Most Watched Cable Shows in Primetime During The Week of March 18-24


3/24/13                Walking Dead                                    AMC                      10.9 million        

3/24/13                The Bible                                           HIST                       10.2 million        

3/20/13                Duck Dynasty                                     A&E                       7.8 million           

3/20/13                Duck Dynasty                                     A&E                       7.6 million           

3/23/13                Kids' Choice Awards 2013                 NICK                      5.8 million           

3/21/13                Swamp People                                  HISTORY               4.8 million           

3/24/13                Vikings                                              HISTORY               4.5 million           

3/24/13                Talking Dead                                     AMC                      4.4 million           

3/18/13                WWE Entertainment                         USA                       4.4 million

3/18/13                WWE Entertainment                         USA                       4.2 million

Source: Nielsen

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.