Nick’s `Halo Awards' Pulls 2.4 Million Viewers

Sunday’s 2014 Nickelodeon HALO Awards telecast drew 3 million viewers across three networks, Nick said Tuesday.

The pro-social awards show, which was simulcast on Nickelodeon, TeenNick and Nicktoons, averaged 2.4 million viewers on Nickelodeon. The kids-targeted network posted double-digit increases in several key kids demos compared to last year’s telecast, said network officials.

TeenNick also posted double-digit increases among kids 6 to 11 and triple-digit gains on Nicktoons within the 12 to 17 demo.

The Nick Cannon-produced show, which celebrates regular kids doing exceptional things within their communities, featured musical performances by Nick Jonas, Jessie J, Meghan Trainor, Echosmith, The Vamps and Fifth Harmony.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.