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Nick Mobile Launches on Verizon

Verizon has added Nickelodeon content to its V Cast cell-phone wireless broadband multimedia service.

First up on Nick Mobile, starting today, May 5, will be music videos from Nick Jr. shows including Dora the Explorer, Blue’s Clues, The Backyardigans and LazyTown. Nickelodeon content will be added this summer.

Currently, Verizon delivers a mix of short-form video content, including from ESPN, CNN, E!, Fox Sports, and one-minute "mobisodes" of Fox's drama, 24; as well as access to games, movie clips, and e-mail.

The V CAST service costs $15 a month, plus $149.99 for the video phone.

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.