Nick Boosts Talent, Research Staff

Nickelodeon named two vice presidents of talent and casting and a senior VP of research and planning.

Marsha E. Williams was promoted to senior VP of research and planning. She will be responsible for consumer insights for Nickelodeon and Nick Jr., including all brand, programming and production, merchandising, public affairs, online and other corporate consumer research.

And talent executives Jill Greenberg Sands and Sharon Chazin Lieblein were named VPs, talent and casting for their respective brands.

Greenberg Sands will manage the East Coast talent and casting staff, overseeing casting for all pilots, series, specials and on-air promotions for Nick Jr., Noggin and The N, as well as creating and implementing talent-development strategies and long-term plans for Nick Jr. and Nickelodeon digital networks.

And Chazin Lieblein will oversee all casting for Nickelodeon, including pilots, series, specials, dayparts and on-air promotions, as well as working in conjunction with the development department to find talent to develop new projects around and with the legal department on all talent contract negotiations. She will oversee a team of in-house talent managers for all series regulars on Nickelodeon in Los Angeles.