The NFL has found a new use for all that NFL Films video, a
$60 football trading card.
The NFL has teamed with Keepr
Media on a collectible USB plug-in card that features archival footage from
NFL greats combined with stats and AP photos.
The price tag is $59.95, but a portion of that goes to
benefit the NFL Players Care Foundation and other groups helping retired
players. The league also says it will donate 100% of the licensing revenue it
gets from Keepr to the foundation.
The first 10 releases are Mike Ditka, Franco Harris, Sonny
Jurgensen, Howie Long, Joe Montana, Walter Payton, Deion Sanders, Phil Simms,
Roger Staubach, and Johnny Unitas.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.