Rainbow Advertising Sales Corp. has promoted Ralph Cerenzio to senior vice president of ad sales for Rainbow Media Holdings Inc.’s News 12 Networks.
Cerenzio had been VP of News 12 ad sales.
In his new role, Cerenzio will develop and implement all strategic and tactical advertising-sales plans for the five News 12 networks in the New York tristate area and be responsible for national and regional advertising sales for Rainbow’s Metro Traffic & Weather channel.
He reports to RASCO president and chief operating officer David L. Kline.
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